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Week in Review Sept 17 – 21, 2018


Canadian marketers not keeping pace with disruption, according to study

New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities.

Torstar to purchase iPolitics media outlet

Torstar Corporation announced today it has, through one of its subsidiaries, signed an agreement to purchase assets of iPolitics Inc., a leading Ottawa-based digital political news outlet.

British video game startup opens first Canadian office in Edmonton’s downtown

A steady stream of top-class technology graduates and a tax credit aimed at the industry have led a British video game startup to establish its first Canadian office in Edmonton.

Exclusive CEO Insights: 3 Reasons Brands Need An Online Marketplace Strategy

Today’s fiercely competitive online marketplaces have changed marketing. With the advent of behemoth online marketplaces like Amazon, gone are the days of throwing ideas against the wall and hoping something sticks. Achieving exceptional marketplace sales requires an exceptional marketplace plan.

Three Ways To Diversify Your Marketing Strategy After Explosive Social Media Growth

It’s common for an e-commerce business to start out using only one or two digital marketing channels. Take, for example, Freshly Picked — a company that uses social media (namely, Instagram) as its primary marketing strategy.

‘Real news, delivered by real kids’: CBC launches Kids New

CBC is banking on the phrase “out of the mouth of babes” being more than just a saying.
The public broadcaster on Monday launched CBC Kids News, a digital-first platform delivering news for kids, by kids.

TELUS to Offer Apple’s Advanced Flagship Products in Canada

TELUS Corporation (TU – Free Report) has announced that it will offer the recently-launched iPhone Xs, iPhone Xs Max and Apple Watch Series 4 with GPS and Cellular to customers across Canada. These hi-tech products from Apple Inc (AAPL – Free Report) are expected to take the mobile technology to a new level altogether. The products will be available at the company’s stores from Sep 21

Digital News Report 2018

This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 74,000 online news consumers in 37 countries including the US and UK.

Amazon is number three in online ads, closing in on Google and Facebook

Market research company eMarketer estimates the company will pull in $4.61 billion in U.S. digital ad revenue this year.

Making The Case For Why CEOs Should Be More Hands-Off With Online Marketing

I’ve always understood the importance of online marketing. Today, if you don’t have a website, potential customers are not only puzzled, but they also begin to question the trustworthiness of your company.

The Art of Developing an Effective Mobile Strategy

Like any type of marketing, mobile marketing works best when you have a solid strategy behind it. But mobile marketing isn’t like traditional marketing—and it differs from other types of digital marketing as well.

York University School of Continuing Studies takes digital and content marketing in groundbreaking new direction

The demand for digital and content marketing skills is on the rise, and top companies are taking longer to fill these specialized roles than traditional marketing jobs1. In response to employer demand, the York University School of Continuing Studies is launching an innovative suite of three accelerated Digital Marketing and Content Marketing Certificate programs. Ambitious professionals looking to enhance, change, or start their careers can now gain the technical and cross-functional skills required for career success, while maintaining work/life balance by studying in a fast and flexible part-time format. Enrolment is now open for the Certificate in Digital Marketing, starting January 2019.

City offers online emergency preparedness course to Calgarians

The city is offering a free online course to help Calgarians become better prepared in case of an emergency or disaster.
The free interactive course, called Ready Calgary, explains the essentials of emergency preparedness, covering such topics as knowing the risks, making an emergency action plan, and building a 72-hour kit.

Apple’s New iPhones Have A Nasty, Expensive Surprise

This week Apple AAPL -1.18% launched its new iPhones to much fanfare and looking closely at the iPhone XS (details), iPhone XS Max (details) and particularly the iPhone XR, this is deserved. That said, Apple also made a second, quieter announcement shortly after the launch and it will be greeted with a lot less enthusiasm…

‘It’s not voodoo – social media takes persistence’

During the 2000s in my ed-tech career, I was an early adopter of customer advocacy marketing, including online communities, blogs, bulletin boards and curating user-generated content.
When social media came along it wasn’t my responsibility within the organization, but it fell to me during a period of company restructuring. Basically they said, “Here you go – make something of these social channels,” with not a lot of direction.

Google’s Inbox app is shutting down in March 2019

Google is bowing to the inevitable and shutting down the Inbox email app, though users will have until March to switch over to Gmail. It’s a little sad for fans of the app, but it’s also not a very big surprise.

Canada’s NAFTA stance on culture is all about politics, not policy

Canada’s NAFTA stance on culture is all about politics, not policy

Leaked Video Shows Google Employees Lamenting Trump’s 2016 Win

A video posted to right-wing news site Breitbart on Wednesday shows Google executives lamenting Donald Trump’s election to the presidency soon after his win in 2016.
The video, which was recorded during one of Google’s weekly all-hands meetings, includes footage of Google co-founder Sergey Brin decrying Trump’s election.

17 Social Media Design Templates For Every Network

Looking to take your social media game to the next level with fresh, creative visuals? You’ve come to the right place. This collection of free social media design templates, created with design tool Adobe Spark, makes it easy to add custom branded visuals to posts on any of the major social networks.

9 Reasons CEOs Should Hire Introverts, Not Extroverts

If I were to ask a hundred CEOs to define their ideal employee, I think I’d probably hear something like:
Somebody who’s creative, reliable, takes feedback well, is easily motivated, handles deadlines well, works well with others (collaborates), and is well spoken and ethical.
Well, it turns out that, according to decades of academic research, introverts are more likely than extroverts to have those characteristics:

How The Children Of Working Moms Feel About Them Now

Working mothers are experiencing something of a heyday right now. One recent study from Harvard found that daughters who had working mothers grew up to accomplish more at work, earn more money and climb higher on the corporate ladder than the daughters of stay-at-home moms.

Why personal agency matters more than personal data

When Archimedes said “Give me a place to stand and I can move the world, he was talking about agency. You have no agency on the Web if you are always the second party, agreeing to terms and policies set by websites. You are Archimedes if you are the first party, setting your own terms and policies. The scale you get with that is One 2 World. The place you stand is on the Web itself — and the Internet below it. Both were designed to give each of us whole-world leverage. We forgot that when we launched Web 1.0 and 2.0. Let’s make Web 3.0 the one that works for each of us, and not just for the sites of the world and their personal data grabbing partners.


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