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In the news … October 2, 2018


Read the full text of the new United States, Mexico and Canada Agreement

Canada agreed late Sunday night to a trade deal between the United States and Mexico, which is now a revamped version of the North American Free Trade Agreement (NAFTA).

Canadian tech leaders form coalition advocating for new blockchain regulation

Several Canadian tech founders have banded together to launch an initiative aimed at supporting the country’s fledgling blockchain community.
Read more at Canadian tech leaders form coalition advocating for new blockchain regulation

Feds increasing relationship with social media influencers

So-called social media influencers — bloggers, vloggers and Instagrammers — may be a relatively new phenomenon, but they’re allowing brands, businesses, and even the federal government to reach new audiences.


Is Google Search Fair? Search Expert Grant Ingersoll Weighs In

President Trump’s unusual worldview often leads to outlandish theories about such things as inauguration attendance. But recently (though likely unintentionally on his part and more due to his personal animus than anything else), his version of the paranoid style of American politics has led to an interesting tech question at the center of the media universe. Trump has questioned the fairness of Google’s algorithm and search results, claiming that conservative media outlets are suppressed.

The 2018 Canadian Digital Marketing Pulse Survey

CMA is pleased to showcase, in partnership with Ipsos, the 12th annual Digital Marketing Pulse Survey. In this edition, we delve into a detailed assessment of the digital marketing landscape and a benchmark analysis based on 14 components of digital marketing. The survey also provides insights on familiarity and usage, shifts in digital media spend, and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada.

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