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In the news … November 16, 2018

Justin Trudeau Says Politicians Should Work On Their Social Media Skills

Politicians working to harness the power of social media to connect with voters need to figure out how to do so positively in the face of leaders using those platforms to undermine democracy, Prime Minister Justin Trudeau says.
Without mentioning anyone by name at an event in Paris on Monday morning, Trudeau suggested there are politicians who are trying to use platforms like Twitter to foster polarization and controversy in the electorate.

Who you gonna trust? Newspapers.

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t tell the difference between legitimate and fake news. And 65% of Canadians are worried that false information is being used as a weapon (Edelman Trust Barometer: 2018).
Canadians have a very real hunger for news that they can rely on, and increasingly, they’re finding that news in their local newspaper.

Everybody has a plan — until they get digitally disrupted

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.”
As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.”
Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to imagine. The only question is who will be your disruptor. An industry insider or an industry outsider? An incumbent firm or a brand new start-up?

City of Greater Sudbury releases new interactive maps

If you’re looking for information on demographics in Sudbury, want to check out historical photos or find out where the nearest community garden is to your neighbourhood, you now can online.
Four new interactive maps have been released by the City of Greater Sudbury, all using Geographic Information Systems or GIS.

Digital Strategies For Shopping Cart Abandonment

Imagine this: You have a website that has an online store. You’ve stocked up on inventory, set up your fulfillment strategy, created an online advertising campaign and all of your goals in analytics, and you are ready to start selling.
On the first day, you see that people are clicking your ads and coming to your site. You check daily until the end of the first week. Many people are coming to the site to browse your product — exciting! Then, you look at the end of your first month, and you are not selling as much, if any, of your product. How is this possible? Your ad campaigns are sending in traffic and people are adding your product to their cart, but low and behold, no purchases. What gives?

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