If you’ve been following my work in recent years, you know I’m a big believer in digital transformation. The companies that fail to adapt and evolve to meet the needs of today’s digital consumers and marketplace are quickly falling to the wayside. I’ve said it before and I’ll say it again, digital transformation is no longer an option—it’s a necessity. The problem is, saying you’re going to do a “digital transformation” isn’t enough—it’s a lot harder than it looks. What we’ve found is that many companies aren’t doing digital transformation wisely. In the Futurum Research Digital Transformation Index we found that many companies face roadblocks and don’t know how to overcome them. As we observe them, we find many digital transformation mistakes that need to be avoided to ensure success in the modern marketplace.
Digital transformation has been a buzzword in recent years. Many cite it as a pathway to the future of business, while others view it more as a necessary evil in today’s data-driven work environment — one that could eventually be devoid of human intelligence.
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
This year, we expect 24.2 million kids—those ages 11 and younger—will watch digital video. And by the end of the forecasting period—2020—that number will grow to 25.7 million.
Weeks after Google employees around the globe walked out of offices in protest of the company’s handling of claims of sexual misconduct, the Mountain View-based search giant is about to face yet another worldwide protest. This time, however, Amnesty International is coming for it. The planned demonstrations aim to highlight Google’s efforts, codenamed Dragonfly, to build a censored Chinese search engine.