An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.
MEDIA IN CANADA
The days of Google Hangouts for consumers may be coming to an end in 2020, according to a report from 9to5Google today. Hangouts has been suffering from an identity crisis since Google launched it as a replacement for Gchat in 2013, and it’s actually been losing features in recent years as the company stopped updating the app and took away SMS messaging. That change was part of Google’s new focus for Hangouts, which will stay safe for now as a workplace communication tool in the form of G Suite’s Hangouts Chat, as well as video conferencing platform Hangouts Meet.
I recently read that 11% of internet users tried a digital detox in the past week.
When I heard the word “detox,” I immediately thought of a hermit living in a cave, miles from the nearest Ethernet port or phone charger. It struck me as a nice place for deep thinking but also as a completely impractical way of living or working. Then I reconsidered what a digital detox can look like.
Every tech leader today is thinking and talking about digital transformation. Whether it’s moving to the cloud from legacy systems, introducing companywide communication systems or identifying targeted opportunities for efficiency, technology is part of every function and process. However, as I’ve previously discussed, people, not technology, are the most important part of your digital strategy. One of the biggest challenges is getting broad support and buy-in. It’s not just about who will be using the technology. To get the most from new solutions, you need buy-in from everybody — from the C-suite to frontline staff.
Brands and retailers are staring down the throat of a $1 trillion opportunity and taking advantage of this incremental revenue is really within their grasp. Retailers around the world simply have to embrace the notion of selling cross-border. And fortunately, technology now exists that makes selling cross-border a simple add-on to an existing global digital strategy.
According to Accenture, cross-border, business-to-consumer sales totaled more than $500 billion in 2017, and the firm expects that figure to double by 2020. Selling cross-border, as part of an overall digital strategy, is quickly becoming the norm for brands and retailers of all sizes, anywhere in the world.