2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to have ample opportunity to inspire and activate customers in ways that improve the discipline of marketing and drive revenue impact. Reflecting on all the trends we’ve seen happening across our industry, here are five things to keep in mind as we head into the new year:
BRANDING STRATEGY INSIDER
Consumers seem to enjoy the benefits of IoT technology and solutions. They love being connected and regularly purchase smart devices, believing in automation and how the improvement it brings to their lives. According to a study of US adults, 70 percent think connected devices are very easy to install, but they still consider them extremely expensive. 62 percent trust smart devices bring great benefit to the quality of their life, while 65 percent say they make them more productive with daily tasks.
When Amazon first debuted the Echo Show last year, plenty of people, us included, mocked its unusual design. More than that, we wondered if adding a display to a smart speaker makes sense, or if it was just another one of Amazon’s gimmicks. It turns out, however, that being able to see the result of your queries is actually quite helpful; it’s easier to glance at your entire shopping list than it is to have Alexa read it line by line. Amazon later followed up with the Echo Spot bedside clock, which offers the same features in a smaller design.
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