Another year. Another bajillion dollars invested in branding. Some of it was good. Some of it was terrible. But in an era when every rando with a Twitter account has become a vocal critic, be sure, every rebrand was a risk of some sort.
In 2018, we saw brands invest more in their own custom typefaces to seep deeper into our consciousness. We watched as a new blue wave of politicians attempted to take back the country with Hollywood panache. And we also saw a lot of sans serif branding. I mean, a lot. Here’s a look back at some of the best and worst projects from 2018.
Yesterday, we rounded up the best apps to buy if you happened to unwrap an iTunes gift card this holiday season. If you were lucky enough to be the recipient of an iPhone, iPad, Mac, or any other Apple product, we’ve got you covered as well. Read on as we recap some of the best accessories for your new device.
9 to 5 MAC
2018 should have been a banner year for Google. It marked the 20th anniversary of the company itself, the 10 year anniversary of Android, and the 10 year anniversary of Chrome. But 2018 has been a year of reckoning for most of the big tech giants, and the scales have fallen from everybody’s eyes when they look at Google. From privacy to products to the treatment of its own employees and contractors, the banner is tattered.
If you scroll down on Google’s smart display, the Google Home Hub, you’ll see a smart home control panel filled with shortcuts for common tasks like turning off your lights or locking your doors. Open up the Google Home app and you’ll see similar options and a room-by-room breakdown of all of your compatible smart home gadgets.
Corporations think that open offices are an architectural gift to their bottom line. In some ways, they’re correct: Open-plan offices save the biggest companies in the United States millions of dollars by reducing the square footage each employee requires them to lease, according to one analysis. An open-plan office also has the added benefit of making a company look innovative, even if the organization is anything but.