Digital transformation is a business priority for most organisations in most sectors, especially the larger, more traditional companies, etched into history — just like Nestle, which has already begun its innovation crusade with the deployment of Workplace by Facebook, amongst other initiatives.
Today, Rogers announced a new milestone for its pioneering Connected for Success program with its 300th housing partner.
Launched in 2013 and the first program of its kind in Canada, Connected for Success offers low-cost, high-speed internet to subsidized tenants and members of housing partners across the Rogers cable footprint in Ontario, New Brunswick and Newfoundland. With 300 housing partners, over 200,000 households are eligible.
If 2019 is the year you finally decide to do something about your carbon footprint, your timing couldn’t be better.
Over the last few months, several major reports came out linking climate change to disastrous social, environmental, and economic consequences. The United Nations, for instance, brought together 91 scientists from 40 countries who analyzed 6,000 scientific studies and concluded that many earlier predictions were wrong. If we continue at our current pace of greenhouse gas emissions, we will face a full-on crisis by 2040, including massive food shortages, wildfires, and the end of the coral reefs. If you are the parent of a toddler right now, that is the year your child will be entering the workforce.
2018 saw just as many brand victories as brand fails. As we move into 2019, brands will continue to have ample opportunity to inspire and activate customers in ways that improve the discipline of marketing and drive revenue impact. Reflecting on all the trends we’ve seen happening across our industry, here are five things to keep in mind as we head into the new year:
BRAND STRATEGY INSIDER