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In the news … February 4, 2019

Privacy gap for Canadian political parties; Ottawa unveils election cyber security strategy

With the country nine months away from a federal election, the privacy structure around Canadian political parties and how the government will monitor social media for possible manipulation of public opinion are in the spotlight:

–Ottawa announced Wednesday the creation of the Security and Intelligence Threats to Elections (SITE) Task Force to prevent covert, clandestine, or criminal activities from influencing or interfering with the electoral process.
Among its responsibilities the task force — not politicians — will decide whether to issue public warnings about suspicious activities. [More below]


Marketing: How to use hashtags to capture consumers attention on Social Media

The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders.

Looking back, the #IceBucketChallenge in 2014, the longest running social media challenge, is a fine example of the prowess of a hashtag. Over 17 million people participated in it. The hashtag was created to promote awareness about the amyotrophic lateral sclerosis (ALS) disease. Closer home, #HumFitTohIndiaFit, initiated by Union Minister Rajyavardhan Rathore, could be credited for stirring a fitness movement in India — celebrities, brands and commoners participated with much gusto.


How Facebook plans to stop a disinformation campaign from spreading during Canada’s upcoming federal election

Facebook says it has learned from mistakes made during the 2016 U.S. election and it’s committed to preventing a similar disinformation campaign from spreading during Canada’s upcoming federal election.


When Silicon Valley becomes a feeding ground for Canada

The cream of the crop is quietly fleeing the world’s biggest melting pot under Donald Trump’s stringent immigration policies.

The U.S. president is currently at an impasse over the Mexico border wall, facing staunch objection from an iron-minded Nancy Pelosi-led House as well as his own Republicans. “The Wall is getting done one way or the other!” Trump said on Twitter, eliciting warnings from Senate Majority Leader Mitch McConnell about the consequences of another shutdown or a declaration of national emergency.


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