People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. The second annual Brand Content Survey sheds light on what consumers want and how today’s tech trends influence consumer decisions.
Facebook CEO Mark Zuckerberg just published a lengthy post outlining what he describes as a “privacy-focused” future for his company’s various messaging platforms — Facebook Messenger, Instagram, and WhatsApp — and online communication at large.
Google decision to ban political ads could leave election war rooms struggling to get message to voters
Parties will have to get creative about how they reach voters online this election, after Google on Monday said it was banning political ads on all its platforms when Canadians officially head to the polls.
The move will force political parties to rethink a sizable, and growing, portion of their advertising dollars. Digital platforms like Google, Facebook and Twitter now make up roughly half of political advertising expenditures, as parties use increasingly targeted messaging to reach voters.
KINGSTON WHIG STANDARD
Digital skills widen Canadians’ access to a world of possibilities. All Canadians should have the necessary skills to get online by using computers, mobile devices and the Internet safely and effectively. That is why the Government is putting in place initiatives to ensure no one is left behind as the world transitions to a digital economy.
Silicon Valley is famous for the startups that began life in someone’s garage. Nike, the iconic maker of athletic shoes, got its start in 1964 when its cofounder sold sneakers from the trunk of a car in Portland, Oregon.