What’s the best content for your business?
That’s one of the most common questions I’m asked by students, entrepreneurs, and business owners. And, it’s an important question! Creating content with consistency takes time and resources so this is a weighty decision.
Of course, I can’t tell you the best kind of content for your business without studying your unique situation, but if I did look at your business, these are the five questions I would ask to help you find your answer:
Who owns your data?
It’s a question that is quickly becoming a political one, with legislators in California and Vermont passing data privacy laws that aim to establish individual rights around data and federal lawmakers discussing what a national privacy law would look like. For Roger McNamee, a storied Silicon Valley investor and early Mark Zuckerberg mentor who has recently become one of the company’s most outspoken critics, it’s a question that 2020 election candidates need to debate at the national level.
Technology has been rapidly reshaping the world throughout the past few decades, from the introduction of the first smartphone to the emergence of supercomputers. The digital age has continued its trajectory in recent years with the introduction of new innovative products. In particular, augmented reality (AR) has become increasingly popular among tech-savvy users. AR is a technology that superimposes a computer-generated image onto a user’s real-world point of view. Primarily, the increasing number of smartphones, and the mobile game users who utilize the smartphones is causing the rise in adoption of both augmented and virtual reality solutions. However, the industry still remains in a sluggish period due to the lack of penetration of those technologies, specifically in underdeveloped regions. Despite the industry’s current trend, heavy investments have been flowing into the market, creating new opportunities for the future. According to data compiled by Allied Market Research, the global augmented and virtual reality market was valued at USD 11.32 Billion in 2017 and is expected to reach USD 571.42 Billion by 2025. Furthermore, the market is expected to exhibit a CAGR of 63.3% from 2018 to 2025. Nextech AR Solutions Corp. (OTC: NEXCF) (CSE: NTAR), Organigram Holdings Inc. (OTC: OGRMF) (TSX-V: OGI), Vuzix Corporation (NASDAQ: VUZI), Kopin Corporation (NASDAQ: KOPN), Future Farm Technologies Inc. (OTC: FFRMF) (CSE: FFT)
Last week, WTR hosted two major events focused on protecting brands in the online environment and the cost-effective management of international trademark portfolios. We present some of the practical takeaways and discussions points from both days, including the need to audit registered domains, how to avoid wasting enforcement dollars, using infographics to teach trademark basics, collaborative cease and desist efforts, and much more.
WORLD TRADEMARK REVIEW