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One Degree … Monday, August 12, 2019

Earn digital marketing certifications with this series of online courses

With so many digital platforms out there, marketers are tasked with meeting audiences where they already are. You know the drill: Facebook and Snapchat, Pinterest and Instagram — the list goes on.

But do you know the nuances and best practices of these platforms? In order to be a better online marketer, you’ll want to understand the ins and outs of how users interact with campaigns on each platform specifically.


Media Advisory: Equipping a new generation of researchers

The Honourable Kirsty Duncan, Minister of Science and Sport, will be at the University of Alberta to announce funding for universities across Canada.

The Minister will be joined by the Canada Foundation for Innovation’s President and CEO, Roseann O’Reilly Runte.


Here’s how Google Ads’ new keyword selection preferences work

With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from competing against each other. This doesn’t mean there still aren’t times when keywords compete with each other on Ad Rank. To clarify how Google Ads’ keyword selection preferences are designed to work with same meaning keywords, we’ve mapped out several scenarios.



Strategic SEO is highly dynamic. You have to constantly evolve and innovate to stay ahead of the growth curve. If you think you know SEO and have extensively read about search engine optimization techniques, then the next line may not make you happy. SEO techniques may change more quickly than calendar dates or may stay on a little longer, but they definitely do not stretch over months. SEO is here to stay but not the techniques. In other words, it means you need to be constantly on your toes to keep abreast with the latest updates by Google.


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