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One Degree Tuesday, November 19, 2019

Apple rebrands its best-sounding music as ‘Apple Digital Masters’

Since 2012, Apple has been running a program it calls Mastered for iTunes. The initiative allows engineers to preserve the highest-possible quality when encoding master recordings for digital distribution through iTunes (and now Apple Music). Apple’s tools and guidelines prevent clipping and other unwanted remnants of the loudness wars — when producers and mastering engineers keep turning up the volume knob on recorded music at the expense of dynamic range.


You won’t be seeing vaping ads on the TTC any longer. Here’s why.

Transit users will no longer be seeing vaping ads on their bus and subway commutes after the TTC passed a motion to ban the ads on their property — a move it says will bring it closer in line with provincial and federal regulations on the promotion of vaping.

“You look at the flavours, you look at the way the marketing’s been done over the past months and years — you know bubblegum and dessert-flavoured vaping — and a lot of that stuff does seem to be targeted towards youth,” TTC board member Brad Bradford told CBC News.


Reciprocal Links: Do They Help or Hurt Your SEO?

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years.

Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all.


9 Email Marketing Best Practices for 2020

Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails.



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