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One Degree Friday, November 22, 2019

See the Speech That Stunned a Canadian Ad Award Show Last Week

At the Advertising & Design Club of Canada’s Directions awards last week, one acceptance speech was unlike all the others—indeed, unlike anything heard at an award show before.

When the design director of Mindworks took the stage at Toronto’s Koerner Hall on Thursday to receive a Gold award, his remarks grew very personal, very fast.


Why Amazon success requires a holistic approach to SEO and advertising

In the marketing industry, search engine advertising (SEM) and search engine optimization (SEO) have traditionally been separate disciplines. While many marketers may have focused both their SEM and SEO efforts around a single platform, such as Google, the two were still distinctly separate, with no real impact on one another.


13 Lesser-Known Approaches To Boosting Social Media Engagement

In today’s digital age, social media engagement is becoming more and more integral to a company’s growth and success.

With countless guides and methods online, you’ve likely heard and tried many of the more common tips to increase social media interactions. However, sometimes a less-common approach can be just what you need to take your engagement to the next level.


Is Email Marketing Worth It? What Does the Data Say?

Email marketing has been around for a long time. In fact, the first email marketing campaign went out in the seventies—years before Mark Zuckerberg was even born!




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