Creativity. Impact. Influence. Excellence. Innovation.
These are the traits shared by B2B campaigns that rise above and raise the bar. They are the hallmarks of marketing greatness, and eternal aspirations of practitioners everywhere.
Alberta’s top court has concluded that students have Charter-protected free expression rights on campus, in a ruling related to a $17,500 security fee a student group would have had to pay to hold an anti-abortion rally at the University of Alberta.
Canada’s broadcast and telecom regulator says it’s inevitable that foreign media companies streaming content into Canada, including Netflix and Amazon, will have to make an “equitable” contribution to the production of Canadian content.
Canadians appear to be turning against vaping as more evidence of its harmful effects are brought to light.
Over the last year, the number of Canadians who say vaping does more harm than good has nearly doubled, from 32% to 62%, according to a recent Angus Reid poll.
Nowadays traditional marketing techniques aren’t working as well as they used to. And the online landscape can be difficult to figure out… even for huge, well-known brands like BMW, Mozilla, and the BBC.
BUSINESS 2 COMMUNITY