Now that 2020 is here, it’s pretty remarkable to look back at the previous decade in search and see how much things have changed. There were some heavy algorithm updates over the past year and we’ve also got some major search trends that are already changing the way SEOs need to optimise their campaigns. Here are the three SEO strategies that are going to matter most in 2020.
The rise of AI-powered digital assistants has been nothing short of phenomenal, with the number in use set to triple to 8 billion within the next few years. Yet there has been a simultaneous rise in consumer skepticism about these smart devices, which are gaining a reputation for being ‘creepy’. Anecdotally, we’ve all heard about times where targeted adverts have alarmed people and been somewhat intrusive with their level of accuracy and personalization. Recent studies also reflect this sentiment, with over two-thirds of people stating that they found it creepy when they received ads based on what they said in conversations without prompting their voice assistant.
DIGITAL MARKETING MAGAZINE
Many of us are plugged into office-provided technology, including laptops and even smartphones meant for work.
But the temptation to use work platforms to communicate with friends, or to read and watch content that has nothing to do with your job, could lead to consequences.
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