Competition for brand recognition has never been more fierce. Digital-native newcomers are using tech-savvy, direct-to-consumer approaches to enjoy unprecedented ease of entry. They’re weaving compelling, socially conscious brand stories on social media. And traditional retailers are struggling to differentiate themselves not only from the digital entrants but from their peers, in a landscape oversaturated with stores.
STRATEGY + BUSINESS
The new guide aims to help parents and guardians truly understand their children’s Move to Binsocial media usage, as well as its potential impact on their children’s mental health.
Researchers from the Booth School of Business, University of Chicago found that Social media has been described as more addictive than cigarettes and alcohol, which shows the risk it poses to children who have access to it.
The advancement of society-shaping technologies will move faster in 2020, and governments in Canada will need to accelerate their technological transformation.
It is true that what you may see on the internet isn’t always reality. Social media has become an outlet for those who want to portray a picture-perfect life. Instagram, Facebook, Snapchat and many other social media sites have made it easy for users to create a false image of themselves, only ever showcasing their highs while hiding their lows. Most humans want to feel accepted by society and by those around them, even strangers. But, when we live in such a judgmental society with so many expectations placed on us, we feel it necessary to create this falsified version of ourselves online.
UNIVERSITY OF ALABAMA