It’s entertaining, controversial, and widespread.
It’s an undeniable part of the modern lifestyle.
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When the Competition Bureau released its strategic vision for 2020-2024 last winter, it confirmed what it had already started prioritizing: the digital economy will be a key area for enforcement.
Social media influencers have power in the marketplace at any given time, directing attention and smiling on chosen products, brands, experiences, etc. During the ongoing struggle against COVID-19, their insights can reveal how the virus is effecting consumers.
The rapid advancement of technology has given birth to a new kind of consumer, according to Google: “Empowered by mobile, today’s consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before.”
As the world adjusts to a new normal, it’s clear that the coronavirus will have a far-reaching impact on how we work and live. Technologies that support a contactless connected world will prosper while others that rely on physical interaction will suffer. As a result, we should expect to see a surge in Internet of Things (IoT) innovation, and adoption rates will continue to accelerate during the coming months.