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One Degree Thursday May 28 2020

Marketing Meets Mission

Abeer brand might seem an unlikely ally in the campaign to end violence against women. But the clear connection between alcohol and abusive behavior made Carling Black Label, the largest beer brand in South Africa, realize it had to take up the challenge.


Beyond Vanity Metrics: Measuring Social Media Success

Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, there’s been enormous amounts of data collected in an effort to measure the success of social media campaigns.


Surveilling employees who work from home could do more harm than good

Ask David Heinemeier Hansson, the cofounder and CTO of Basecamp, how he feels about companies that use software to surveil their remote workers, and you’ll probably hear a few expletives.


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