It’s no doubt that traditional forms of marketing are no longer as effective as they used to be, and those who are seeing success by utilizing digital marketing may be missing out on key strategies that can accelerate growth further.
Every day, while scrolling on Instagram, TikTok, Facebook or other social media platforms, users are increasingly getting targeted with sponsored posts by advertisers. There are more image ads that are being shown every day largely due to the increase of businesses going online and in the number of new advertisers joining Facebook every year.
Since technology has permeated every facet of life, social media has become a daily part of it. Adults are not the only ones flocking to social sites; an increasing number of children are too. Children actually do have their own social networks they can start their journey on; those are usually marketed as moderated safe havens, where children can interact, while parents have a degree of oversight of their activities. Even Facebook has introduced a kid’s version of its messenger app.
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Google Home ($100 at Best Buy) plays your favorite music, reminds you not to burn your casseroles and even turns your lights off before bed, but did you know it can also crunch numbers? Yep, Google Home’s onboard AI, Google Assistant, is an expert mathematician. I use it practically every day to make complex conversions and calculate problems I could never do in my head, and so will you once you learn how.