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One Degree Briefing Tuesday July 7 2020

TikTok may be ‘data collection service disguised as social media’, Liberal senator says

Popular video messaging app TikTok may be “a data collection service disguised as social media” that requires greater scrutiny by Australian users, the deputy chair of the Foreign Interference through Social Media inquiry has said.

THE GUARDIAN

New study finds less than 1 per cent of Canadian corporate leaders are Black

Two people are interviewing for a job. One is bright, qualified and Black; the other, less impressive, but white. The hiring manager, who has a history of racism, places the Black applicant’s resumé in the “reject” pile.

THE STAR

32 Customer Service Facts You Can’t Afford to Ignore

Anyone who works in sales knows that customer service is important. But you might not realize just how crucial it truly is to the success of your business. In fact, customer experience can have a tremendous effect on everything from repeat business to revenue to employee retention.

REPLYCO

7 Ways to Ensure Your Content Has SEO Value

Content marketing is one of the most important tools available to the modern marketer, but how do you know whether your content is good enough to rank on the SERP? Producing high-quality content is an integral part of any good digital marketing strategy, but it involves much more than haphazardly throwing words together and calling it a blog. Content marketing is focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive conversions.

CLICKTHROUGH

 

 

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