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One Degree Thursday July 23 2020

How to break up the monotony of the workweek (Video)

Working from home for an extended period of time can make the weeks feel extremely tedious. Here are 3 ways to add flavor to a bland workweek. Images and illustrations courtesy of Getty Images


Canadian ad spend down 36.2% during Covid-19 first wave

Media advertising spend in the top English markets around the world — the U.S., the U.K., Canada, Australia and New Zealand — has declined on average by 28.2% during the first wave of the Covid-19 pandemic, according to market analysis from New York-based advertising intelligence company Standard Media Index (SMI). However, Canada was hit harder. Of the five major English markets, Canada suffered the largest three-month decline, where total national marketer advertising expenditure fell 36.2% compared to the March-May 2019 period. The shallowest decline was in the U.K. where total advertising spend decreased by 21.9%, compared to…


Why & How Content Pruning Helps Your SEO

On May 4, 2020, in the midst of a pandemic and general chaos, Google rolled out another core algorithm update.

The May 2020 Core Update was the second core update of the year.


Google will use authenticated logos to reduce Gmail phishing

Google will trial a new security feature in Gmail that shows a brand’s logo as an avatar to help you know an email is genuine, the company has announced. The functionality uses the Brand Indicators for Message Identification (BIMI) standard, whose working group Google joined last year, and will be tested with a limited number of senders in the coming weeks.


The Canadian Tech Market Will Fall At Least -7% In 2020 Due To The COVID-19 Recession

The Canadian tech market will fall in 2020. The only question is how much. Our latest forecast for Canadian business and government of tech goods, software, and services show the best case of a -7% drop in 2020 (Scenario A). However, a bleaker projection of an -11% fall is becoming a more likely one as the US pandemic accelerates and the US economy takes a hit (Scenario B).



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