With so many of us stuck at home due to the pandemic, people have been spending a lot more time online in general and on social media in particular. This is not surprising, considering that 99 per cent of Canadian households have access to broadband internet and 94 per cent of online Canadian adults have an account on at least one social media platform, making Canada one of the most connected countries in the world.
A congressional hearing with the chief executives of Facebook, Google, Amazon, and Apple has been rescheduled for noon Eastern time on Wednesday. Originally scheduled for Monday, the hearing was bumped back a few days to allow members of Congress to pay respects to the late Rep. John Lewis, who died July 17th. Lewis will lie in state at the US Capitol next week.
Location-based marketing is an integral part of many marketing campaigns. Retail and restaurant brands in particular implement location-based marketing to reach consumers looking for deals and who are ready to buy.
DIGITAL MARKETING NEWS
The latest tax measure lends support to digital news media organizations in Canada. CRA aims to enable these organizations to achieve a financially stable business model. Meanwhile, a taxpayer can claim costs paid for an eligible digital subscription in a tax year.
THE MOTLEY FOOL
Google Home ($99 at Crutchfield) understands thousands of voice commands, but did you know it can help you win at Scrabble? Or if you’ve ever been stuck on a crossword clue, Google Home might be able to get you unstumped.