Connecting with consumers is the key skill essential for building stronger brand bridges. It requires an end-consumer orientation for evaluating everything you do, meaning that the brand planner must become the in-house consumer advocate, always taking the consumer perspectives in meetings, evaluating how all new products and ideas might be perceived and better leveraged to enhance ideal brand perception and performance.
BRANDING STRATEGY INSIDER
You could see it in their eyes as they testified before Congress. Jeff Bezos staring at Tim Cook. Cook staring at Sundar Pichai. Pichai staring at Mark Zuckerberg. Zuck going off script to throw everyone else under the bus. They were all thinking the same exact thing: I don’t have to outrun the bear. I just have to outrun you.
U.S. President Donald Trump announced Friday that he was going to ban social media app TikTok from being used within the country.
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend.
She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership.
SEARCH ENGINE LAND
Email marketing continues to be one of the most effective channels for content promotion.
As a digital marketing consultant, I believe that email marketing can help your content reach, engage and impact more people. Both B2B and B2C marketers cite email newsletters as the top method to nurture audiences and secure leads.