Social media marketing offers a massive potential customer base to brands that use it right. However, it can sometimes be difficult to get social media “right.” There are so many elements that contribute to social media success that it’s easy to implement one or more of them poorly.
A whopping 87% of employees count on their employer’s support to keep professional and personal commitments in balance. Employee engagement and wellness are no longer a concern of HR departments alone but are slowly becoming an integral part of business strategies. 90,000 hours or a third of their life – this is the time an average employee spends at work.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada who asks this about brand differentiation.
BRANDING STRATEGY INSIDER
If you needed life-saving surgery, would you ask your doctor about cheaper alternatives, or would you proceed with the option that gave you the best odds? Most people would probably choose the latter if they could. Why wouldn’t you do the same to give your website its best fighting chance on search engines?