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One Degree Thursday September 17 2020

What a Unique Selling Proposition Is (And Isn’t) Plus 10 Examples to Inspire You

Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.

Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.


Tips to jump start your online marketing

Local small business CEOs are focusing on strategies to bring their business back to life. I have visited with several, and I am very pleased to see the progress that is being made. I have devoted several columns to this task of reactivation.


A Detailed Overview of Branding in Digital Marketing

Branding in digital marketing is a phrase that explains various complex processes in which a company attracts its consumers online. It involves several distinct characters of marketing like SEO, content marketing, social media, online advertising, and influencer marketing. Without Digital presence, you cannot think about any brand’s growth and success. Digital branding describes how you create and produce your brand online through websites, social media, videos, apps, etc. It consists of a sequence of internet branding and digital marketing to improve a brand online. This article illustrates a detailed overview of Branding in Digital Marketing.


How to Run Cost-Effective B2B Online Marketing Campaigns?

Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive.

The challenge now is to do more with less. Adapting to a changing landscape will help your business now and in the future by utilizing cost-saving techniques that have fantastic ROIs.


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