As consumers transition from traditional forms of media to online channels, so must marketing strategies follow and adapt to consumer trends. Marketing professionals must know how to communicate with audiences on online platforms, and these skills have power beyond the digital marketing world. Employers are also looking for candidates with digital marketing skills such as expertise with web platforms, strategy, and design, in addition to oral and written communication skills.
Current and aspiring in-house SEO professionals will benefit from reading these stories from 26 leading experts. Here’s your sneak peek of the book.
SEARCH ENGINE JOURNAL
With so many things about Covid still unknown, and so much misinformation clogging the internet, one of the best things you can do for yourself is make sure the information coming through your feed is trustworthy—and that means following qualified experts.
When consumers are looking for rental properties, one of the first places they check is social media pages. Landlords have understood the power of social media for some time now. Yet despite understanding how powerful a marketing tool it can be, many landlords don’t use it to its full potential. This lack of investment in this technology may come from a misunderstanding of how it can benefit their business.