“I think their search engine is the best,” Apple (NASDAQ:AAPL) CEO Tim Cook said nearly two years ago when asked about Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google’s controversial role as the default search provider in Apple products.
For weeks now I’ve been trying to articulate to friends why I love the Pixel 5—a phone that costs hundreds of dollars less than an iPhone 12 Pro—when I loathed the Pixel 4. There’s almost nothing to this new phone. It’s a screen, an unlock button, and a hole-punched camera on the front. But it’s quick, it takes nice photos, it has great battery life, and the back feels like no material I’ve ever held in my hand. It’s aluminum coated in a bumpy, almost leather-like bio-resin.
Websites are constantly going through changes and updates, whether it’s restructuring how your sitemap is organized, changing your site from HTTP to HTTPS, or if you’re just doing general A/B testing. All of the backend workings of search engine marketing can be quite intimidating, and any mistakes could have drastic and volatile effects on both your paid and organic search efforts.
For all the ambiguity caused by the historic events of 2020, one thing is certain: The center of gravity in leadership teams has swung toward the human resources function. Yes, other members of the C-suite, such as finance, marketing, and legal, also have important functional responsibilities that keep the company in full stride. But there’s one person who is being put on the spot to answer the many unexpected questions that companies are facing this year.
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