Advertising has changed a lot since the start of the COVID-19 pandemic.
Now that the first wave of ‘disaster ads’ — known as ‘distastertising’ in the industry — have come and gone, more and more companies are having trouble gauging the public’s mood nine months into the pandemic.
Using a website builder for your business site can save you a huge amount of time and money. These platforms allow you to launch a professional website in hours and on a budget, where hiring a developer or web design agency might have previously cost thousands. Many also include an in-built hosting service and content management system that make updating and populating your site with content as easy as sending an email.
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When asked about Google, Bryan Clayton voices a familiar lament among small business owners.
“You keep getting squeezed further and further down the search results page,” says Clayton, CEO of GreenPal, a company that operates an app to help homeowners find lawn care. “As a startup, you don’t have a million-dollar advertising budget.”
When you are trying to make the best choices for the future, you need to market your business properly. Not only is your business counting on you to help grow the customer base, but your business needs to be visible in the community. You can speak to an expert who will help you change the direction of your marketing plan, and you should also see what you can do to change your company’s image. Expanding your marketing efforts is more important than almost anything else you do.