For 13 years, Boulder, Colorado-based ad agency Crispin Porter + Bogusky (CPB) came up with creative ideas and advertising for Domino’s. It created the now-familiar Pizza Tracker and the DXP customized pizza delivery vehicle. It geofenced public parks to enable outdoor pizza delivery and challenged American cities to improve their roads in a cheeky, faux-PSA campaign that became very real in “Paving For Pizza.”
Strategy can be defined as an interactive and fluid approach between divergent and convergent thinking, containing both critical and creative elements. But what does this mean, and how can this change the outcome of a brief?
BRANDING STRATEGY INSIDER
Twitter’s platform doesn’t necessarily fit with conventional marketing. As robust of an ad platform as other social media sites like Facebook, YouTube, and Instagram are, Twitter is built entirely different. The lesser emphasis on paid media, the character limit for tweets, and the short content lifespan makes even your best tweets come and go in only a few hours. On the surface, it’s understandable why some marketers look at Twitter and say, “this isn’t worth my time.”
A poll conducted in the wake of the storming of the U.S. Capitol by Donald Trump supporters and far-right groups has found that most Canadians want government action against online hate.