Can you be both logical and creative when looking at how to solve a problem? I think yes. In fact, I say it is critical to the role of a strategist in a marketing agency.
Strategy can be defined as an interactive and fluid approach between divergent and convergent thinking, containing both critical and creative elements. But what does this mean, and how can this change the outcome of a brief?
BRANDING STRATEGY INSIDER
Plastic surgeons in Metro Vancouver are seeing a swell of new and repeat clients during the COVID-19 pandemic, and the increased demand may be partially due to people scrutinizing their appearances while spending hours on video conferences.
The February 2021 tech trends highlight recent innovations across mobile products, gadgets, computers, and robotics—with everything from low-tech solutions that aim to help curb screen time, to devices that boast advanced artificial intelligence features.
Canada’s chief public health officer, Dr. Theresa Tam, on Sunday warned Canadians to maintain vigilance about the pandemic information they consume online as misleading content widens its reach.