Is your social media marketing approach in line with the latest usage and behavioral trends?
The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have flow-on effects. That’s sparked new trends, like audio social, and new approaches in how businesses connect with their target markets.
SOCIAL MEDIA TODAY
Google in ‘active’ talks with Canadian publishers following string of deals to pay for news in Australia
Google is in “active conversations” with Canadian publishers about joining its News Showcase platform after striking three major multi-year deals in the past week to pay for news generated by large publishers based in Australia.
Business leaders who persevered through a trying 2020 got some affirming news when Edelman released its latest Trust Barometer in January. Not only is business, for the first time, the most trusted institution in the world, it also is the only institution seen as both competent and ethical. To be sure, the doubts about government, non-governmental organizations and the media reflected in this year’s Barometer are nothing to celebrate. But there’s also no doubt that today’s trust dynamics create an opportunity—and a responsibility in many cases—for business leaders to take tough stands on issues that affect society.