Video interviews are now the norm during the hiring process. Gartner research found that 86% of companies used video interviews during the pandemic. As remote work expands, this shift may continue for some time.
When it comes to visual content, Instagram is one of the best places to go if you want to see stunning examples of great visuals. In fact, Instagram is a social media channel that is focused on photos and videos. It’s a great place for a marketer to convey a message to a specific audience but at the same time, in order for that message to be effective, it needs to be paired with great visuals too. But how to create content for Instagram that will be effective is a common issue faced by brands today.
Prior to the pandemic, the healthcare, life sciences, and genomics industries were already looking for ways to use technology and the cloud to advance medical research, drug development, and the entire patient experience, with the goal of improving patient care, advancing precision medicine, and bringing new therapeutics to market faster. What COVID-19 did was simply accelerate these forces.
Grow Your Business Online with These 6 Strategies for Success
Marketing changed a lot over the last 20 years. Previous advertising campaigns like those on TV, billboards, and in print, such as local papers and magazines are no longer as effective as they used to be. Plus, the cost of these marketing tools puts them out of reach of many small and midsized businesses (SMEs). The most efficient, affordable, and successful strategy now is to grow your business online, and here are a few simple ways you can help your business grow through increased brand awareness, lead nurturing, and conversion.
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