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One Degree Monday May 17 2021

Women Over 50 Are Having A Moment

Mika Brzezinski once believed that a woman’s value was almost always linked to her youth and appearance. She knows, now, that’s not true. Here’s how she overcame the “age trap” and found more success, power and fulfillment with each passing year of her career.


Social Audio. Can We Talk?

Earlier this week, I began a new semester teaching digital reputation management to a group of professional communicators and marketers.

We were discussing integrated communications and I mentioned the importance of “boundary spanning”, that is, bringing the outside in and the inside out by listening and spotting trends relevant to an organization and its audiences.


Our Essential Guide to Direct Mail is here

Dial up the value of your brand with our direct mail guide. It will answer your questions and help you master the mailbox.

Learn how to plan, integrate and execute direct mail campaigns with impact that will amplify your social and digital efforts. Get tips that will help you grab attention, drive acquisition, encourage retention and build loyalty with customers, donors, subscribers and advocates.


Google’s New Advertising Racket

Last year, in an op-ed for the Los Angeles Times, Andrew Yang, currently in the running to become the next mayor of NYC, wrote the following: “Whenever you sign up for a new social media service or website, or download an app onto your phone or computer, you’ll typically see some long disclaimer language written in legalese. You scroll through it quickly and click the ‘I agree’ button.”



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