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One Degree Friday July 2 2021

WHY CANADA IS THE HOTTEST ‘NEW’ AD MARKET

Canada is, by nature, used to playing second fiddle to its southern and only neighbor. It has become an accepted fact of life that the bigger, badder, more boisterous United States gets the lion’s share of global attention, while a mild-mannered Canada is content to relax in relative obscurity.

ADAGE

Canada: Bill C-10: Regulating Online Streaming Services – The Canadian Model

Bill C-10, an Act to amend the Broadcasting Act and to make related and consequential amendments to other Acts, was introduced in the House of Commons in November 2020. Among other things, the Bill includes a variety of proposed amendments to the Broadcasting Act. These amendments are designed to provide the Canadian Radio-television and Telecommunications Commission (CRTC) with new mandates to:

MONDAQ

Microsoft and Google prepare to battle again after ending six-year truce

Microsoft and Google have reportedly ended a six-year truce on legal battles. The Financial Times and Bloomberg are both reporting that Microsoft and Google formed an unusual truce in 2015, which expired in April. The pact was reportedly forged to avoid legal battles and complaints to regulators. It meant we haven’t seen Microsoft and Google complaining publicly about each other since the days of Scroogled, a campaign that attacked Google’s privacy policies.

THE VERGE

7 Steps To A Successful Digital Transformation Strategy

Investments in digital transformation initiatives have skyrocketed since COVID-19. Organizations have pivoted to entirely new business models to support flexibility, efficiency and cost control. Mission-critical services of all kinds are being digitized, like online shopping experiences, remote learning, medical care through telemedicine or automated supply chain optimization. The pandemic hasn’t been easy for any organization, but those that are thriving have embraced a digital service mindset.

FORBES

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