How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand’s DNA.
Google’s latest diversity report shows that despite some gains in the number of Black employees, the company is lagging in its goal to double the number of Black workers by 2025. And the search giant is having particular difficulty retaining women of color, the report released Thursday (pdf) shows.
Making the Grade: Custom domains for schools is the next logical step for Apple after bringing custom domains to iCloud
About Making The Grade: Every Saturday, Bradley Chambers publishes a new article about Apple in education. He has been managing Apple devices in an education environment since 2009. Through his experience deploying and managing 100s of Macs and 100s of iPads, Bradley will highlight ways in which Apple’s products work at scale, stories from the trenches of IT management, and ways Apple could improve its products for students.
Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. So, what’s one of the keys to standing out from the crowd? Content.