US recruits social media influencers to reach vaccine skeptics and dispel myths
As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer. But his Spanish-language Facebook page with 650,000 followers was exactly what Colorado leaders were looking for as they recruited residents to try to persuade the most vaccine-hesitant.
THE GUARDIAN
Top public relations director at Chinese social media giant Weibo arrested
Chinese authorities have arrested a top public relations executive at Chinese social media giant Weibo Corp, local Chinese media reported widely on Tuesday and confirmed to Reuters by a company source.
FINANCIAL POST
CBC has record-breaking digital audience for Tokyo Olympics
CBC had record-high digital audiences and was the most-watched TV network in Canada throughout the Tokyo Olympics.
CBC
Interac turns spending habits into songs
Through its “Sound of Spending” campaign, developed with AOR Zulu Alpha Kilo, the payments brand is using data about consumer spending to compose unique musical pieces – including one track that resulted from an analysis of one and a half years of anonymized Interac Debit shopping transactions.
STRATEGY
The New Innovators 2022
Since 1928, Canadian Business has been one of Canada’s most trusted sources for business news and trends, evolving with the ever-changing landscape and delivering storytelling and resources that mattered to the Canadians at the forefront of these changes. Today, CB is reinventing itself again, following a year that shook the world in some of the most significant ways since the magazine’s launch.
CANADIAN BUSINESS
