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One Degree Tuesday September 7 2021

We’re fighting to hold Twitter accountable under Canadian law

Twitter recently labelled a Liberal campaign video as “manipulated media” and banned it from its platform. The video, which attacked Conservative Party Leader Erin O’Toole, was tweeted by Chrystia Freeland. Prime Minister Justin Trudeau criticized Twitter’s decision and stands by the video. The Conservative party wants the video taken down and filed a complaint with Elections Canada.


4 reasons hybrid offices won’t work

In a singular (and hopefully rare) global pandemic, we seem to have collectively forgotten our need for each other. Without thinking twice, companies are rushing to roll out remote work policies as if employees are robot machines that don’t need the human interaction of an office. As a result of one major unfortunate disaster, we have rashly set aside centuries of collective learnings about collaboration and teamwork.


For broadcasters, a great deal is riding on the outcome of the Canadian election

Sometimes, when I read the results of Canadian political polls, I look at them through the lens of a Canadian broadcasting executive.

The latest nightly tracking from Nanos Research for CTV and the Globe and Mail had the Conservatives at 35.7 percent support, compared to just 30.7 percent for the Liberals. The margin of error was 2.8 percent, 19 times out of 20.


What is So(Social) Lo(Local) Mo(Mobile) and Why is It Important to Marketers?

SoLoMo is an acronym for Social+Local+Mobile marketing and it is an increasingly common term referring to a new marketing approach. You may have read plenty about each of the individual elements; if so, you’re likely to be asking questions like:




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