Hurricane Ida has proven to be another climate tragedy, leaving a reported 71 dead in eight states, so far. But this summer has also been infused by another deadly climate disaster, though it’s not always recognized as such. “Though heat kills more Americans annually than any other natural disaster, it does so without the drama of a hurricane ripping the roof off a house,” writes Kathy Baughman McLeod, senior vice president and director of the Adrienne Arsht-Rockefeller Foundation Resilience Center, in a companion essay to the group’s new report on extreme heat.
Given the hype around how a strong social media presence is a must-have for businesses hoping to find success these days, one might imagine that simply setting up a company profile on any social platform would be enough to attract consumers and turn them into customers. But the truth is, generating true engagement with online consumers takes a considerable amount of effort and a thoughtful strategy.
Toronto-based Canada Goose Holdings Inc. is in hot water with China, which has fined the winter-apparel maker for allegedly misleading consumers about the materials it uses.
The country’s regulator, the National Enterprise Credit Information Publicity System, fined the company 450,000 yuan, the equivalent of about $88,202.
10 Social Media Strategies for Corporate Communication Today
The social media world continues to cope with a couple of setbacks. Major platforms such as Twitter and Facebook were faced with fake news, spam bots, and data hacking. The disclosure of data leaks, a large-scale misuse of user data and severe data breaches on user privacy have shaken even die-hard social media fans. This is leading to a growing mistrust and an exodus of users. The platforms have also faced a tougher regulation by governments around the world. Twitter, Facebook, and Instagram reacted with severe restrictions on third-party apps and introducing new community guidelines and rules for social media tools. Google+ even pronounced to close down its network for private profiles.