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One Degree Monday September 27 2021

Michael Kovrig and Michael Spavor are free: What does this mean for Canada-China relations?

Michael Kovrig and Michael Spavor, the two Canadian men taken into custody almost three years ago by China’s communist regime, are on home soil after the legal dispute involving Huawei executive Meng Wanzhou was partly resolved by U.S. prosecutors.


5 Essential Shopify SEO Tips to Get More Organic Traffic

So you decided to build an ecommerce website, did your due diligence regarding platform research and chose to go with Shopify. After all, Shopify is becoming the Amazon of ecommerce platforms. Even big brands like Nestle, Pepsi and Unilever are using it. So it must be a good fit for you, right?


The rise of digital marketing in medtech

Healthcare professionals (HCPs), like many others, have been profoundly affected by the shift to remote work triggered by the COVID-19 pandemic. As they have become more comfortable with remote work and digital communications, medtech companies have realized the importance of adapting to digital to better engage with HCPs, including digital marketing, e-commerce, and virtual sales channels. This important shift to omnichannel engagement in medtech was highlighted in an earlier McKinsey article where we reported that 45 percent of HCPs expect few in-person interactions with sales reps. Here, we explore how leading medtech companies are using digital-marketing and analytics tools to tailor the content, timing, and format of their interactions with HCPs to improve the quality of engagement and the returns on their marketing investments.


Five things to watch for in the Canadian business world in the coming week

The Canadian Securities Administrators will hold a virtual roundtable on environmental, social and governance related regulatory issues in asset management on Monday. ESG investing has attracted growing interest from individual investors as well as larger institutional money managers.



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