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One Degree Friday October 22 2021

Trump announces launch of media company, social media site

Nine months after being expelled from social media for his role in inciting the Jan. 6 Capitol insurrection, former President Donald Trump said Wednesday he’s launching a new media company with its own social media platform.


5 Social Media Trends in Canada and What They Mean for Lead Generation

Now that 80% of B2B buyers expect the same buying experience as their B2C peers, B2B marketers increasingly look toward their B2C counterparts for inspiration. Social media is one area in B2B marketing where the “consumerization” of B2B is strongly being felt, and nowhere is this shift more significant than in the Canadian lead generation space.


The 13 Copywriting Lens Approach to Create Optimally Powerful Content

Creating blog content can be a bit like swinging for a pinata and hoping you hit it.

There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were).


Google: No SEO Benefit For Opening Links In Existing Or New Windows

Google’s John Mueller was asked if opening links in a new window versus the existing window (tab) would make a difference SEO or ranking wise in Google. John said no, there is no difference for ranking purposes.


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