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One Degree Tuesday November 30 2021

After a positive pilot, Kraft Heinz fires up The Kitchen

Kraft Heinz Canada has hit on a winning recipe for social media marketing, and all it took was a little Salt.

The company is doubling down with a bigger investment in its partnership with Salt XC to grow its in-house agency called The Kitchen that is driving social for a number of its brands, including peanut butter and ketchup – making two key senior hires as part of a planned expansion that will see the agency grow from five to 24 FTEs.

STRATEGY

Embracing the Shift: Moving Toward an Increasingly Creator-Focused Economy

The creator economy has created a buzz over various online platforms. In the past decade, we’ve seen a steady and noticeable shift from the attention economy to a more creator-focused market.

INFLUENCER MARKETING HUB

How to Create Content for Instagram: Ten Design Tools Social Media Marketers Should Use

When it comes to visual content, Instagram is one of the best places to go if you want to see stunning examples of great visuals. In fact, Instagram is a social media channel that is focused on photos and videos. It’s a great place for a marketer to convey a message to a specific audience but at the same time, in order for that message to be effective, it needs to be paired with great visuals too. But how to create content for Instagram that will be effective is a common issue faced by brands today.

NEAL SCHAFFER

Why a toaster from 1949 is still smarter than any sold today

My colleague Tom once introduced you to a modern toaster with two seemingly ingenious buttons: one to briefly lift your bread to check its progress, and another to toast it “a bit more.” I respectfully submit you shouldn’t need a button at all.

THE VERGE

 

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