You’ve probably already drawn up your list of resolutions and goals for 2022. Allow me to make a pitch for adding one more: improving your writing skills. Yes, that may sound like one of those evergreen goals. But it’s particularly relevant for leadership right now. After all, most communications from leaders, whether they are company-wide emails, memos, or tweets, start out in written form. Getting them right helps build a strong culture—a bigger challenge now that some form of hybrid work is going to be with us for a long time.
STRATEGY + BUSINESS
Data privacy is top of mind for online sellers, and for good reason: Regulators in China, Europe and North America are taking an interest, and iOS 14.5 allowed many consumers to disable data tracking, with negative consequences for companies that relied on Facebook’s granular ad targeting.
The social media industry has seen consistent growth over the last 10 years, with new platforms emerging regularly.
These days, there’s a lot of temptation to avoid Twitter, or at least deemphasize it, for marketing. After all, the younger demographics often favor TikTok or Instagram, while Twitter is more of a place to talk about things and announce the news. However, Twitter remains an important marketing tool, not least because it’s an important source of news and customer service. In addition, a lot of influential people hang out on Twitter.