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One Degree Thursday January 13 2022

Canadian Olympic Committee focuses on athletes’ sacrifices in Beijing Games campaign

Who: The Canadian Olympic Committee, with Camp Jefferson for creative (K72 for French creative), The Vanity for VFX, Oso Audio for music, Nimiopere for editorial, Alter Ego for colour, OMD for media.

What: A campaign for the Olympic Winter Games, using the “Glory From Anywhere” tagline the COC introduced in the lead-up to last year’s Tokyo Games. It ladders up to the organization’s “Be Olympic” brand platform.

THE MESSAGE

They look just like new, but Levi’s 501s are now made from liquified fibers of old jeans

For years, the fashion industry has been trying to recycle fabrics similar to the way we currently recycle aluminum cans or paper. Levi’s has solved a small piece of that puzzle.

FAST COMPANY

The 23 Best Social Listening Tools to Monitor and Empower Your Marketing

If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time on any given social media platform.

NEAL SCHAFFER

Google Autocomplete: A Complete SEO Guide

Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is.

SEARCH ENGINE JOURNAL

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