Who: The Canadian Olympic Committee, with Camp Jefferson for creative (K72 for French creative), The Vanity for VFX, Oso Audio for music, Nimiopere for editorial, Alter Ego for colour, OMD for media.
What: A campaign for the Olympic Winter Games, using the “Glory From Anywhere” tagline the COC introduced in the lead-up to last year’s Tokyo Games. It ladders up to the organization’s “Be Olympic” brand platform.
For years, the fashion industry has been trying to recycle fabrics similar to the way we currently recycle aluminum cans or paper. Levi’s has solved a small piece of that puzzle.
If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time on any given social media platform.
Google Autocomplete is a controversial but powerful search feature. When you type a word, or even a letter, into Google, it populates a list of search suggestions. That’s what autocomplete is.
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