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One Degree Monday March 28 2022

Is traditional advertising making a comeback?

Traditional advertising having been deemed unfashionable by some for the past decade, the tide may be turning for news brands as consumers begin to question the credibility of influencers and other non-traditional advertising platforms.


The future of digital work relies on people, not just technology

Artificial intelligence, machine learning, robotics, automation, blockchains, 3D printing, augmented reality and virtual reality: the COVID-19 pandemic has accelerated the adoption of all these technologies. Competition for employees with “deep” technology development skills is global, and Canadian employers are struggling to meet salary expectations. This is especially true for computer science and engineering graduates. But the digital skills most in demand are not necessarily the ones most people expect.


How Dentsu Canada Is Building A More Inclusive Advertising Industry

Consumers have increasingly high expectations for brands and organizations to promote inclusiveness, both in front and behind the scenes. For marketing companies where storytelling lies at the heart of their business, striving to be better at accurately representing the world is particularly critical.


Canada, Europe to co-host social media fundraiser for displaced Ukrainians

Canada and the European Commission will spearhead an international fundraising campaign to help people fleeing the war in Ukraine.


Apple brings detailed city maps to Canada

Apple Maps’ more detailed, three-dimensional cities that launched with iOS 15 are coming to Canada, offering better driving navigation, transit directions, and an augmented reality walking experience. The company has announced that the new city experience is available in Montreal, Toronto, and Vancouver. The feature was previously available in a half a dozen US cities — Los Angeles, New York, Philadelphia, San Diego, San Francisco, and Washington, D.C. — as well as London in the UK.


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