Recently, a major US insurance broker with 20,000 agents started to question why so many were leaving the company—and taking their business books with them. The answer lay in the data about reward. It turned out the company was significantly out of touch with what people wanted. The company’s employee preference surveys had not been translated into the type of benefits it was offering.
STRATEGY + BUSINESS
Clever content promotion is vital to the growth of any online business, and marketing strategies must find innovative ways to set their brands apart from others. Sometimes looking at what other brands are doing to attract the attention of consumers can provide you some brilliant content promotion ideas.
Former Google CEO Eric Schmidt’s foundation poured money into the White House Office of Science and Technology Policy over the past year, according to a report from Politico. The foundation’s close ties with the office raised ethics concerns with internal watchdogs.
Digital marketing is an ever changing and evolving landscape. The past two years have showed us how quickly it can evolve. While we have seen several new marketing trends, it may not be possible to adopt all these marketing strategies for your small business.