Persuasion, Hollywood style
I usually associate pitching with characters like the late inventor and pitchman Ron Popeil, who earned a spot in America’s cultural history—and a small fortune—hawking products such as the Chop-O-Matic, the Pocket Fisherman, spray-on hair, and the Showtime Rotisserie and BBQ oven on late night TV. (“Set it, and forget it!”) But that’s a reductionist view, at best. Pitching is a form of interactive selling that business leaders at all levels need to master.
STRATEGY + BUSINESS
The 7 Best Instagram Engagement Rate Calculators
No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s just with close family and friends. On the other hand, people who want to become influencers find that engagement is king because it shows their influence is increasing and that sponsorship opportunities may be coming soon.
NEAL SCHAFFER
Over half of Canadian companies see digital twins as drivers of their sustainability agenda, report says
A study conducted by Capgemini Research Institute revealed that Canadian companies see digital twins as drivers of their sustainability agenda.
IT WORLD
Operators slam brakes on Canada mega-merger
Rogers Communications and rival Shaw Communications placed a proposed merger on hold while the pair attempt to negotiate a settlement with the country’s competition authority, staving off the threat of a court injunction for the moment.
MOBILE WORLD LIVE
Police north of Toronto warn of ‘dangerous social media trend,’ 14-year-old boy charged
A new “challenge” is creeping up on social media and police in York Region are warning of the very serious consequences that could follow if you choose to take part.
CTV
