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One Degree Thursday July 7 2022

AMAZON PRIME DAY 2022—3 WAYS BRANDS CAN BENEFIT

The summer stretch between Independence Day and kids returning to school used to be a commercial doldrum—a period to be weathered rather than embraced. But that changed last year with Amazon moving its Prime Day sales event to July, giving the summer a new e-commerce anchor.

AD AGE

Why Lockdown mode from Apple is one of the coolest security ideas ever

Mercenary spyware is one of the hardest threats to combat. It targets an infinitesimally small percentage of the world, making it statistically unlikely for most of us to ever see. And yet, because it selects only the most influential individuals (think diplomats, political dissidents, and lawyers) sophisticated malware private companies sell to nation-state governments—many with documented human-rights abuses—has a devastating effect that’s far out of proportion to the small number of people infected.

ARS TECHNICA

Remote or Not – When is a Job Posting False Advertising?

The Wall Street Journal reported today on what appears to be a growing bait-and-switch trend of advertising a position as “remote” when in fact the position is either partially remote or not remote at all. Launching a lawsuit against an employer even before applying for a position is probably not career enhancing, but luring candidates based on incorrect or dated information is equally unproductive.

JD SUPRA

How to Batch Create Your Social Media Content [Infographic]

A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested in your brand and offerings.

SOCIAL MEDIA TODAY

More city advertising going online

City officials are wasting no time taking advantage of new provincial regulations that now allow statutory advertising outside its traditional home in newspapers.

PENTICTON HERALD

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