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One Degree Thursday August 4 2022

Online gambling commercials underscore change in how Canadians watch sports

In the television and digital sports viewing universe, an increasing number of commercials are now promoting online sports gambling platforms. There are lots of gambling ads, often featuring big names in pro sports. Some even appear during the actual games and not just the commercial breaks.


How to Use Hashtags on TikTok in Different Niches: 109 Industry Hashtags Included

It’s every brand’s dream to go viral on TikTok, but nobody really knows the rules of the game just yet. It’s only been in the last couple of years that brands have started using it to promote their business. And the latest e-commerce features and expanding ad options are a sign of a new direction.


Audiences or communities? Defining the new social media landscape

Think about your first social media account. Why did you join? The answers change as you move across platforms and through time.


Top 13 Online Marketing Platforms to Improve Your Digital Marketing

As we wrote in What Is Digital Marketing? digital marketing uses strategy, planning, and a keen understanding of your market to create targeted digital media that drive awareness and education for your brand, product/services, and ultimately sales.


The Strategic Role of Digital Consultants for Startups and Small Businesses

Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of all areas is expensive, if not impossible to focus on in the early days.


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