Coca-Cola is launching Dreamworld, an LTO that is coming to life in an almost Dali-esque fashion, perhaps appropriate as the artist once included a Coke bottle in his 1942 oil painting, Poetry of America.
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly.
TikTok has proved that it is here to stay, so it’s now or never for brands to get on board if you are eager to reach younger generations. Of all of the social networks, TikTok’s unique culture and functionality make it the most challenging social media platform for content creation for many marketers. That is why the brands that invest in TikTok influencer marketing have a major advantage.
“Asking questions keeps people engaged, which is paramount when you are trying to influence someone’s thinking or behavior.” That’s the conclusion of a ten-year-old Harvard Business Review article by Chris Musselwhite and Tammie Plouffe. But the idea that leaders can have more impact by asking the right questions is much older. As early as 375 B.C., Plato emphasized the importance of teaching children how to ask and answer questions. That laid the foundation of a 2,400-year-old belief that not only are some questions more insightful than others, but some people are also more entitled to ask questions than others.
STRATEGY + BUSINESS
A winning digital marketing strategy can make or break a business. It doesn’t matter how awesome your product or service is — if you can’t market it, nobody will benefit from it.